About — Shift Executive Partners

Jason Borowicz is an educator-turned-strategist. A dual citizen of the USA and New Zealand, he speaks English, Czech, and German, has worked in schools, pro sports, large corporations, major cities, nonprofits, and tech start-ups. His faith-driven approach to business growth and his dual Master's degrees (MBA and Human Development) allow him to work on the organization, team and personal simultaneously.

His expertise in Business Case development, Human Centered Design, and a belief that creative habits increase resilience, return on investment, and revenue per employee all play a part in the unique perspectives he takes and the speed to market he provides clients.

'Make Growth Pay' is not a tagline — it is Jason's operating principle. Growth that cannot sustain itself is not growth — it is noise.

The Practice

Intentionally small. Built to scale through certified operators, not hired staff.

Shift is not a firm in the traditional sense. It is a body of work carried forward by a small group of aligned operators. We add roles only when the right person finds us — never before. Everyone named here does actual work in the practice today.

Jason Borowicz

Chief Strategist · Founder · Michigan

Jason founded Shift in Auckland in 2013 and has been the practice's lead strategist for thirteen years. He holds dual Master's degrees (MBA and Human Development), speaks English, Czech, and German, and has worked across schools, professional sports, public-sector agencies, corporations, nonprofits, and technology start-ups. He is the author of the Shift Design Deck (2018) — the 124-page methodology that anchors the practice. His operating principle is unchanged since 2013: Make growth pay.

Every engagement runs through the same methodology he has spent thirteen years refining — so you are not the field test.

Bill McKendry

Chief Marketing Officer-in-Residence · Endorser · Grand Haven, Michigan

Founder of Brand Haven and the creative force behind the He Gets Us campaign, Bill has spent thirty years building brands that move people. He serves as Shift's CMO-in-Residence, guest faculty on brand voice and positioning inside the Shift ladder, and named endorser of the practice.

He is the reason Shift's positioning work does not sound like everyone else's.

Nick Harding

Australia Master Franchisee · Sydney, Australia

Nick holds the Master Franchise for Australia — the exclusive right to build out and sub-license the Shift methodology across the country. Based in Sydney, he runs the practice's Australian operations under the shared Shift toolkit and certification standards, with independent P&L, and holds the mandate to recruit and certify the next generation of Australian practitioners underneath him. His engagement establishes the pattern the practice will follow as it scales internationally: master franchisees carrying country-level rights, certified operators running their own books of business under a common standard — not a headcount-based consulting firm.

What that means for you: the standard you are being held to in Michigan is the same standard being certified in Sydney — this is not one advisor's opinion, it is a system.

Why the practice is small.

Most advisory firms scale by hiring associates and selling their time. Shift is designed differently. The methodology is the asset. The people who carry it are certified practitioners, not employees. We grow when the right operator finds the practice — not when a hiring plan calls for a seat to be filled.

If you're reading this and thinking about becoming one of those operators, the ladder starts here: the Labs cohort.

Begin the Conversation

Tell us where you're headed.

Share your ambitions below, and a seasoned advisor will respond with a bespoke path forward — thought through for your stage of growth.

If you're ready to make growth pay, the next move is a conversation.