A SHIFT perspective
The Strategy Bicycle
Direction matters. So does the way you travel together.
Choose a direction, then pay attention.
A strategy is a view of where to go and why. The conditions around your organization will not stand still. Listening and observation help you discover whether the direction still makes sense.
Match the gear to the terrain.
SHIFT supplies five adaptive gears: See, Hear, Imagine, Forge and Transform. They change how you apply capability to the situation. Moving quickly into implementation can stall a team that still needs understanding; staying in exploration indefinitely can exhaust it.
Make the next gear change deliberate.
After a piece of work, ask whether to stay, upshift, downshift or revisit direction. Name the evidence behind your choice and the next action someone will own.
Developed from Jason Borowicz’s SHIFT and Imaginactions™ approach.
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